Redesigned the Savings emails to enhance user experience, drive increased website traffic, and deliver a cleaner, more cohesive design.
As part of the Edenred Savings rebrand, the email templates were updated to align with the new visual identity and brand messaging.
Stunning results
This project involved the end-to-end design and development of a suite of Savings emails, aligning with the newly launched rebrand and focusing on improving user experience.
It began with a comprehensive consultation to understand current user interactions, target audience behaviour, and key selling points. I designed visually engaging, user-friendly templates that reflected the new brand identity and encouraged higher engagement. Following launch, the emails saw a significant increase in click-through rates.
Built in Salesforce Marketing Cloud
While leading the email rebrand and enhancing UX, I built modular templates in Salesforce Marketing Cloud. This enabled the Marketing team to easily create emails in-house while maintaining brand consistency and design standards.
