The aim was to craft a modern, elegant, yet playful brand that would appeal to potential renters while delivering a seamless digital experience—highlighting properties and enabling users to easily book and explore available services.
Instastay was developed as a competitor to Airbnb, tailored specifically for a younger audience seeking stylish, shareable stays designed for Instagram-worthy moments.
This project focused on developing a fresh, quirky-yet-elegant brand aimed at a younger audience. Beginning with competitor research, I created a visual brand board showcasing the proposed color palette, typography, and logo direction.
The design took inspiration from the refined aesthetics of high-end fashion, incorporating a 70s-inspired color palette—earthy greens, neutral beige, and vibrant yellow-orange accents to evoke a warm, sunny feel. I developed the brand identity and designed supporting materials including social assets, the website, and in-property brochures.
The website was built using modern, high-performance web technologies with a fully responsive design for a seamless experience across all devices. I also integrated a user-friendly CMS, enabling Blackmore Group to easily manage property listings and client bookings. While the site is no longer live, it served as a key digital touchpoint during its time online.
