Developed a playful brand identity for CAMHS Runcorn, aimed at supporting young people with their emotional and mental health needs.
The target audience was young people aged 18 and under experiencing mental health challenges.
I was approached by a psychologist from CAMHS Runcorn to develop a new brand identity that would make the service more approachable and appealing to a younger audience. I began with in-depth research into the service and the needs of its users. After reviewing competitor branding and gathering insights, I produced three initial logo concepts for review. Once the preferred direction was selected, I developed a complementary colour scheme that captured the playful tone they were seeking and designed a brand system adaptable across multiple platforms.
